In its basic form, a prototype is an expression of design intent. Prototyping allows designers to present their ideas and see them into action.

It’s a known fact. Design-led companies outperform their competitors. Yet, prototype design is one area that is often confused or skipped when building a product.


A phone that opened a app that is called bonmo with a picture of woman on it

At JYST Creative we break our prototype design into two types, Low Fidelity and High Fidelity Prototypes

The goal of building a prototype is to test design and product ideas before creating a real product. For this reason, static assets such as sketches, wireframes and mockups are not usually considered prototypes.

Low-Fidelity Prototypes

Low Fidelity prototyping is a quick and easy way to turn high-level concepts into tangible designs that can then be further tested within a design sprint. The role of Lo-Fi prototypes is to check and test functionality over the visual appearance of the product. It’s typically quicker and provides the end-user with the visual attributes and feel of a final product.

Advantages of Low-Fidelity Prototyping

  • Inexpensive
  • Fleshes out a concept
  • Clearly defines all features and functionality
  • Allows you to commence User-testing
  • Focus on function rather than form

High Fidelity Prototypes

High fidelity prototype design provides an end-user or investors with the real-time look and feel of exactly how an app would and could work.  Picture analysing the exact look and feel of the product or app, from animated transitions to swipes and gestures.  During usability testing sessions, test participants will be more likely to behave naturally as if they were interacting with the real product.

Advantages of High Fidelity Prototypes?


  • Can be presented to investors to source funding
  • Minimalise re-building your product post MVP
  • Highlights omissions and oversights in your feature set

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